المجلة البريطانية للبحوث والابتكار (BJRI)
type: channel
description: المجلة البريطانية للبحوث والابتكار (BJRI) هي مجلة دولية محكمة، متاحة للجميع، تُعنى بنشر البحوث المبتكرة عالية الجودة في مختلف التخصصات الأكاديمية، بما في ذلك إدارة الأعمال، والابتكار الرقمي، والقانون، والتعليم، والتكنولوجيا، والدراسات متعددة التخصصات توفر المجلة البريطانية للبحوث والابتكار منصة عالمية للباحثين والعلماء والمهنيين والطلاب لتبادل البحوث الأصلية والتطورات العلمية والأفكار المبتكرة التي تُسهم في التقدم الأكاديمي وتبادل المعرفة عالميًا تلتزم المجلة بأعلى معايير أخلاقيات النشر، والشفافية، والنزاهة الأكاديمية، وممارسات التحكيم المهني
publisher: British Journal of Research and Innovation
language: ar
publication name: المجلة البريطانية للبحوث والابتكار (BJRI)
copyright: جميع المقالات منشورة بموجب رخصة المشاع الإبداعي الدولية للنسب 4.0 (CC BY 4.0)، والتي تسمح بالاستخدام، والتوزيع، وإعادة الإنتاج، والتعديل دون قيود في أي وسيلة، شريطة الإشارة بشكل صحيح إلى المؤلف والمصدر الأصلي. يحتفظ المؤلفون بحقوق الطبع والنشر ويمنحون المجلة حق النشر الأول.
items: دور الأسرة في تنمية الصحة النفسية لدى الأطفال
items: الاكتئاب لدى الشباب الجامعي: الأسباب وطرق الوقاية
items: الإرشاد النفسي الإلكتروني ودوره في تعزيز الصحة النفسية
items: Visualize & Practice English Through Techniques & Videos
items: Idioms Booklet Your Guide to Understand and use Idioms
items: 4English Skills Through Stories
items: Fundamentals of Translation and Its Techniques
items: AI in Medical Imaging
items: The Role of Organizational Culture in Strengthening the Link between Psychological Empowerment, Organizational Commitment, and Job Satisfaction: Insights from the Jordanian Banking Sector
items: The Role of Transformational Leadership in Enhancing the Management and Organizational Effectiveness of Virtual Schools
items: The Impact of Human Resource Strategies on Job Performance: A Field Study in Jordanian Private Universities
items: Relationship Between Flexible Work Arrangements and Employee Satisfaction in Amman Based Companies
items: Impact of Social Media on Recruitment of Students in Higher Education

دور الأسرة في تنمية الصحة النفسية لدى الأطفال
type: item
description: هدفت هذه الدراسة إلى التعرف على دور الأسرة في تنمية الصحة النفسية لدى الأطفال، من خلال إبراز أثر البيئة الأسرية وأساليب التنشئة الوالدية في بناء شخصية الطفل وتحقيق توافقه النفسي والاجتماعي. واعتمدت الدراسة المنهج الوصفي التحليلي، بالاستناد إلى مراجعة الأدبيات والدراسات العلمية الحديثة ذات الصلة بموضوع البحث، بهدف تحليل العلاقة بين المناخ الأسري، وأساليب المعاملة الوالدية، والصحة النفسية للأطفال. وأظهرت نتائج الدراسة أن الأسرة تمثل البيئة الأولى والأكثر تأثيرًا في النمو النفسي للطفل، وأن توفير مناخ أسري يسوده الدفء العاطفي، والحوار الفعّال، والتقبل، والدعم النفسي، يسهم في تعزيز الثقة بالنفس، والاستقرار الانفعالي، والمرونة النفسية، والقدرة على التكيف الاجتماعي. وفي المقابل، بينت النتائج أن الممارسات التربوية السلبية، مثل القسوة، والإهمال، والتذبذب في المعاملة، والخلافات الأسرية المستمرة، ترتبط بزيادة احتمالية ظهور المشكلات النفسية والسلوكية لدى الأطفال، كاضطرابات القلق، والاكتئاب، والانطواء، والسلوك العدواني. وتخلص الدراسة إلى أن الأسرة تؤدي دورًا محوريًا في الوقاية من الاضطرابات النفسية وتعزيز الصحة النفسية للأطفال، وتوصي بضرورة تطوير برامج الإرشاد الأسري، ونشر ثقافة التربية الإيجابية، وتعزيز التعاون بين الأسرة والمؤسسات التعليمية والمجتمعية، بما يسهم في توفير بيئة داعمة للنمو النفسي السليم للأطفال.
subject: مقالات
  topic: section
subject: الأسرة، الصحة النفسية، الأطفال، التنشئة الأسرية، أساليب المعاملة الوالدية، الدعم النفسي، التوافق النفسي
  topic: keywords
creator: لينا فياض
creator: احنف البطاينة
creator: فداء الشرمان
rights: الحقوق الفكرية (c) 2026 لينا نسيم يوسف فياض: جامعة أوهايو للعلوم والتكنولوجيا – الولايات المتحدة الأمريكية, احنف عبد الحكيم عربي البطاينة: جامعة أوهايو للعلوم والتكنولوجيا – الولايات المتحدة الأمريكية, فداء محمود عيسى الشرمان: جامعة أوهايو للعلوم والتكنولوجيا – الولايات المتحدة الأمريكية (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-20
publication date: 2026-07-20

الاكتئاب لدى الشباب الجامعي: الأسباب وطرق الوقاية
type: item
description: هدفت هذه الدراسة إلى التعرف على أبرز أسباب الاكتئاب لدى الشباب الجامعي، وأهم طرق وأساليب الوقاية منه، من خلال إبراز العوامل الأكاديمية والاجتماعية والنفسية المرتبطة بظهوره لدى طلبة الجامعات. واعتمدت الدراسة المنهج الوصفي التحليلي، بالاستناد إلى مراجعة الأدبيات والدراسات العلمية الحديثة ذات الصلة بموضوع البحث. وأظهرت نتائج الدراسة أن الاكتئاب من أكثر المشكلات النفسية شيوعًا بين طلبة الجامعات، وأن أبرز أسبابه تتمثل في الضغوط الأكاديمية، والصعوبات المالية، والمشكلات الأسرية والاجتماعية، وضعف شبكات الدعم الاجتماعي، وصعوبة التكيف مع بيئة الحياة الجامعية الجديدة، إضافة إلى عوامل شخصية ووراثية تزيد من قابلية الفرد للإصابة به. كما بينت النتائج أن الوقاية من الاكتئاب تتحقق من خلال تعزيز خدمات الإرشاد النفسي الجامعي، وتوفير برامج الكشف المبكر عن الأعراض، وتطبيق التدخلات المعرفية السلوكية وبرامج اليقظة الذهنية، وتدريب الطلبة على مهارات الحياة والتعامل مع الضغوط، وتعزيز شبكات الدعم الاجتماعي داخل الحرم الجامعي. وتخلص الدراسة إلى أن الوقاية من الاكتئاب لدى الشباب الجامعي مسؤولية مشتركة بين الطالب والأسرة والمؤسسة الجامعية، وتوصي بضرورة إنشاء مراكز إرشاد نفسي فاعلة في الجامعات، ونشر ثقافة طلب المساعدة النفسية، وتصميم برامج وقائية موجهة لطلبة الجامعات.
subject: مقالات
  topic: section
subject: الكلمات المفتاحية: الاكتئاب، الشباب الجامعي، الصحة النفسية، الوقاية النفسية، الضغوط الأكاديمية، الإرشاد النفسي.
  topic: keywords
creator: لينا فياض
creator: احنف البطاينة
creator: فداء الشرمان
rights: الحقوق الفكرية (c) 2026 لينا نسيم يوسف فياض: جامعة أوهايو للعلوم والتكنولوجيا – الولايات المتحدة الأمريكية, احنف عبد الحكيم عربي البطاينة: جامعة أوهايو للعلوم والتكنولوجيا – الولايات المتحدة الأمريكية, فداء محمود عيسى الشرمان: جامعة أوهايو للعلوم والتكنولوجيا – الولايات المتحدة الأمريكية (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-20
publication date: 2026-07-20

الإرشاد النفسي الإلكتروني ودوره في تعزيز الصحة النفسية
type: item
description: هدفت هذه الدراسة إلى التعرف على دور الإرشاد النفسي الإلكتروني في تعزيز الصحة النفسية، من خلال إبراز أثر أساليب وأدوات الإرشاد الإلكتروني المتزامنة وغير المتزامنة في تحسين المؤشرات النفسية لدى الأفراد وخفض معدلات القلق والاكتئاب والضغط النفسي. واعتمدت الدراسة المنهج الوصفي التحليلي، بالاستناد إلى مراجعة الأدبيات والدراسات العلمية الحديثة ذات الصلة بموضوع البحث، بهدف تحليل العلاقة بين الإرشاد النفسي الإلكتروني والصحة النفسية. وأظهرت نتائج الدراسة أن الإرشاد النفسي الإلكتروني يمثل بديلًا فعّالًا وموازياً للإرشاد النفسي التقليدي وجهًا لوجه، إذ يسهم في تجاوز حواجز الوصمة الاجتماعية والمسافة الجغرافية وضيق الوقت، ويحقق نتائج علاجية مماثلة لتلك التي تحققها الجلسات الحضورية في كثير من الاضطرابات النفسية كالقلق والاكتئاب. كما بينت النتائج أن فاعلية الإرشاد الإلكتروني تتوقف على عوامل عدة، من أهمها جودة العلاقة الإرشادية عن بعد، ومهارة المرشد في استخدام الوسائط الرقمية، ومدى التزام المسترشد وانخراطه في العملية الإرشادية. وتخلص الدراسة إلى أن الإرشاد النفسي الإلكتروني أداة واعدة لتعزيز الصحة النفسية وتوسيع نطاق الوصول إلى الخدمات النفسية، وتوصي بضرورة تطوير برامج تدريبية للمرشدين النفسيين في مجال الإرشاد الرقمي، ووضع أطر أخلاقية ومهنية ناظمة له، وتعزيز البنية التحتية الرقمية اللازمة لتوسيع نطاق هذه الخدمة.
subject: مقالات
  topic: section
subject: الإرشاد النفسي الإلكتروني، الصحة النفسية، الإرشاد عن بعد، العلاج النفسي الرقمي، القلق، الاكتئاب
  topic: keywords
creator: لينا فياض
creator: احنف البطاينة
creator: فداء الشرمان
rights: الحقوق الفكرية (c) 2026 لينا نسيم يوسف فياض: جامعة أوهايو للعلوم والتكنولوجيا – الولايات المتحدة الأمريكية, احنف عبد الحكيم عربي البطاينة: جامعة أوهايو للعلوم والتكنولوجيا – الولايات المتحدة الأمريكية, فداء محمود عيسى الشرمان: جامعة أوهايو للعلوم والتكنولوجيا – الولايات المتحدة الأمريكية (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-07-20
publication date: 2026-07-20

Visualize & Practice English Through Techniques & Videos
type: item
description: This book, Visualize & Practice English Through Techniques & Videos, provides practical strategies to enhance English language proficiency, particularly speaking and listening skills. It introduces a variety of interactive techniques, including daily vocabulary practice, thought transformation, reading aloud, shadowing, visual learning, journaling, conversation analysis, and real-life language exposure. The book integrates educational videos and practical exercises to encourage learners to actively engage with English in authentic contexts. By focusing on consistency, confidence building, vocabulary retention, and communication practice, the book aims to help learners develop fluency, improve pronunciation, and overcome language learning anxiety. It serves as a comprehensive guide for English learners seeking effective and enjoyable methods to strengthen their communication skills.
subject: مقالات
  topic: section
subject:
  topic: keywords
  value: English as a Foreign Language (EFL) Language Acquisition Speaking Fluency Listening Comprehension Vocabulary Enrichment Pronunciation Development Visual Vocabulary Interactive Learning Autonomous Learning Language Anxiety Reduction Communication Competence Multimedia Learning Conversational English Language Retention Strategies Educational Technology
creator: Feryal lhumaiqany
rights: الحقوق الفكرية (c) 2026 Feryal Hussien Alhumaiqany (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-06-18
publication date: 2026-06-18
starting page: 1_83
ending page: 1_83

Idioms Booklet Your Guide to Understand and use Idioms
type: item
description: idioms effectively in everyday communication. It introduces a wide range of commonly used idiomatic expressions through thematic sections covering daily life, emotions, health, relationships, communication, work, education, shopping, and money matters. The booklet provides clear explanations, contextualized dialogues, example sentences, and interactive exercises that enable learners to recognize idioms and apply them naturally in real-life situations. By developing familiarity with figurative language, learners can improve their vocabulary, communication skills, language fluency, and cultural understanding. This booklet serves as a valuable guide for students, teachers, and self-learners seeking to enhance their English proficiency through practical and engaging learning experiences.
subject: مقالات
  topic: section
subject:
  topic: keywords
  value: English Idioms Idiomatic Expressions English Language Learning Vocabulary Development Figurative Language Everyday Communication English as a Foreign Language (EFL) English as a Second Language (ESL) Language Fluency Communication Skills Contextual Learning Interactive Exercises English Education Language Acquisition Speaking Skills Reading Comprehension Practical English Thematic Learning English Teaching Materials Applied Linguistics
creator: Amina Talha
rights: الحقوق الفكرية (c) 2026 Amina Talha Hassan (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-06-14
publication date: 2026-06-14
starting page: 1_89
ending page: 1_89

4English Skills Through Stories
type: item
description: 4 English Skills Through Stories is an educational resource designed to help beginner learners develop the four essential English language skills: listening, speaking, reading, and writing. The book presents a collection of simple and engaging stories written in clear and accessible language, allowing students to learn vocabulary and grammar naturally through context. Each story includes vocabulary explanations, grammatical classifications, reading comprehension activities, writing tasks, and interactive exercises that reinforce language acquisition. In addition, listening materials are provided to enhance pronunciation and listening comprehension skills. By combining storytelling with practical language activities, the book creates an enjoyable learning environment that promotes communication, critical thinking, and language confidence. This work serves as a valuable guide for learners seeking to build a strong foundation in English through meaningful practice and continuous engagement.
subject: مقالات
  topic: section
subject:
  topic: keywords
  value: English Language Learning, Four Language Skills, Listening Skills, Speaking Skills, Reading Comprehension, Writing Skills, Story-Based Learning, English for Beginners, Vocabulary Development, Grammar Practice, Language Education, English Teaching, Interactive Learning, Language Acquisition, ESL Learning, EFL Education, Communication Skills, Educational Stories, English Literacy, Language Development.
creator: Lina Hashem
creator: Raida Hashem
rights: الحقوق الفكرية (c) 2026 Lina Hashem, Raida Hashem (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-06-14
publication date: 2026-06-14
starting page: 1_83
ending page: 1_83

Fundamentals of Translation and Its Techniques
type: item
description: This book, Fundamentals of Translation and Its Techniques, provides a comprehensive introduction to the principles, methods, and practical applications of translation between Arabic and English. It aims to develop learners’ translation skills by presenting essential translation concepts, translation procedures, grammatical considerations, and common language structures. The book explains the importance of translation as a bridge between languages and cultures, facilitating communication, knowledge exchange, and mutual understanding. It introduces major translation techniques such as literal translation, free translation, adaptation, borrowing, and modulation, supported by practical examples and exercises. Through a combination of theoretical explanations and hands-on activities, the book helps students improve their linguistic competence, cultural awareness, and ability to produce accurate and natural translations. It serves as a valuable resource for students, language learners, and anyone interested in the study and practice of translation.
subject: مقالات
  topic: section
subject:
  topic: keywords
  value: ranslation Theory, Translation Pedagogy, Translation Strategies, Translation Process, Language Transfer, Source Language, Target Language, Translation Competence, Translation Training, Contrastive Linguistics, Bilingual Communication, Semantic Translation, Communicative Translation, Translation Analysis, Translation Methodology, Linguistic Equivalence, Cultural Translation, Interlanguage Studies, Language Mediation, Translation Education.
creator: Hagar Ibrahim
rights: الحقوق الفكرية (c) 2026 Hagar Ibrahim Saad Ibrahim Bondok (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-06-14
publication date: 2026-06-14

AI in Medical Imaging
type: item
description: The abstract will be here
subject: مقالات
  topic: section
subject: Ai
  topic: keywords
subject: ML
  topic: keywords
subject: DL
  topic: keywords
subject: RL
  topic: keywords
subject: Psychological Empowerment
  topic: keywords
creator: Muhammad Sulaman
rights: الحقوق الفكرية (c) 2026 Engr Muhammad Sulaman (Author) https://creativecommons.org/licenses/by/4.0
date: 2026-06-02
publication date: 2026-06-02
starting page: 1
ending page: 15

The Role of Organizational Culture in Strengthening the Link between Psychological Empowerment, Organizational Commitment, and Job Satisfaction: Insights from the Jordanian Banking Sector
type: item
description: Organizational culture plays a critical role in shaping employee perceptions, attitudes, and behaviours, making it a vital determinant of organizational effectiveness. While psychological empowerment has been consistently linked to job satisfaction and organizational commitment, the extent to which culture strengthens or weakens these relationships remains underexplored, particularly in Middle Eastern contexts. This study investigates the role of organizational culture in reinforcing the relationship between psychological empowerment, organizational commitment, and job satisfaction within the Jordanian banking sector. Drawing on the competing values framework the study hypothesizes that supportive and participative cultures amplify the positive effects of empowerment on employee attitudes, while rigid and hierarchical cultures may dampen these effects. Using a quantitative survey of 380 employees across Jordanian banks, data were analysed through structural equation modelling. Results reveal that organizational culture significantly moderates the empowerment–commitment–satisfaction link, with clan and adhocracy cultures strengthening positive outcomes, while hierarchy cultures reduce their impact. The findings contribute to empowerment and culture literature by highlighting the contextual importance of cultural values in shaping HR outcomes. Practically, the study offers insights for Jordanian banks to cultivate participative and supportive cultures that enhance empowerment initiatives, strengthen employee commitment, and foster higher levels of job satisfaction.
subject: مقالات
  topic: section
subject: Organizational Culture
  topic: keywords
subject: Psychological Empowerment
  topic: keywords
subject: Organizational Commitment
  topic: keywords
subject: Job Satisfaction
  topic: keywords
subject: Jordanian Banking Sector
  topic: keywords
creator: Emran Ali Mustafa Alshorman
rights: الحقوق الفكرية (c) 2025 Emran Ali Mustafa Alshorman (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-09-14
publication date: 2025-09-14
starting page: 124
ending page: 139

The Role of Transformational Leadership in Enhancing the Management and Organizational Effectiveness of Virtual Schools
type: item
description: The global expansion of virtual schools has created both opportunities and challenges in delivering quality online education, particularly during and after the Covid-19 pandemic. While transformational leadership is often considered effective for fostering vision, motivation, and innovation, its applicability to virtual contexts remains insufficiently understood. This study investigates the role of transformational leadership in managing virtual schools and enhancing organizational effectiveness, with specific attention to teacher motivation, student engagement, and school culture. A mixed-methods design was employed, combining survey data from 88 administrators and teachers in Jordan with interviews and open-ended responses. Quantitative analysis revealed that, although transformational leadership behaviors such as vision communication, individualized consideration, and intellectual stimulation were perceived positively, their statistical impact on teacher motivation and student achievement was negligible. Qualitative findings underscored persistent challenges in building relationships, cultivating culture, mentoring staff, and facilitating collaboration in remote environments, where transactional and technological demands often outweighed transformational practices. The results suggest that while transformational leadership remains valuable, it is insufficient on its own to drive effectiveness in virtual schools. Instead, hybrid leadership models that integrate transformational, transactional, and digital management approaches are needed. The study contributes to theory by highlighting the contextual boundaries of transformational leadership and offers practical recommendations for training principals in digital relationship-building, technology management, and hybrid leadership strategies. These insights provide a foundation for policymakers, practitioners, and scholars to strengthen leadership preparation and adapt educational practices to the evolving demands o…
subject: مقالات
  topic: section
subject: Transformational Leadership
  topic: keywords
subject: Management
  topic: keywords
subject: Organizational Effectiveness
  topic: keywords
subject: Virtual Schools
  topic: keywords
subject: Leadership Strategies
  topic: keywords
creator: Zaydoun Hasan Aqeel Alshorman
creator: Belal Mohammed Mahmoud AL-Jarrah
creator: Mohammed Hassan Massadeh
rights: الحقوق الفكرية (c) 2025 Zaydoun Hasan Aqeel Alshorman, Belal Mohammed Mahmoud AL-Jarrah, Mohammed Hassan Massadeh (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-09-14
publication date: 2025-09-14
starting page: 86
ending page: 123

The Impact of Human Resource Strategies on Job Performance: A Field Study in Jordanian Private Universities
type: item
description: Human resources are central to organizational success, especially in higher education institutions where competitiveness and efficiency are critical. This study examines the impact of human resource (HR) strategies—including planning, recruitment, training and development, incentives and rewards, and performance evaluation—on job performance in Jordanian private universities. Using a quantitative cross-sectional design, data were collected through a structured questionnaire from 384 employees and analyzed using descriptive and inferential statistics. Results demonstrate that HR strategies have a significant positive effect on job performance, with recruitment, training, compensation, and evaluation emerging as key predictors, while incentives and rewards exerted the strongest influence. Despite these positive relationships, the findings highlight persistent challenges such as limited resources, weak management support, cultural barriers, and resistance to change, which hinder effective HR implementation. Overall, job performance across Jordanian private universities was found to be moderate, reflecting the partial adoption of HR practices. The study concludes that integrated HR strategies are essential for enhancing employee performance and organizational effectiveness, and recommends that university leaders prioritize comprehensive frameworks that align recruitment, professional development, fair compensation, and performance management to strengthen satisfaction, productivity, and institutional growth.
subject: مقالات
  topic: section
subject: Human Resource Strategies
  topic: keywords
subject: Job Performance
  topic: keywords
subject: Jordanian Private Universities
  topic: keywords
subject: Recruitment
  topic: keywords
subject: Cross-Sectional Design
  topic: keywords
creator: Zaydoun Hasan Aqeel Alshorman
creator: Belal Mohammed Mahmoud AL-Jarrah
creator: Mohammed Hassan Massadeh
rights: الحقوق الفكرية (c) 2025 Zaydoun Hasan Aqeel Alshorman, Belal Mohammed Mahmoud AL-Jarrah, Mohammed Hassan Massadeh (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-09-14
publication date: 2025-09-14
starting page: 57
ending page: 85

Relationship Between Flexible Work Arrangements and Employee Satisfaction in Amman Based Companies
type: item
description: Flexible work arrangements (FWAs) have become a defining feature of modern organizations, promising to improve work–life balance and enhance employee satisfaction. This study examines the relationship between FWAs—working shifts, part-time work, temporary contracts, and flexible time—and employee satisfaction in companies headquartered in Amman, Jordan, where cultural norms and organizational structures shape adoption and effectiveness. Using a cross-sectional survey, we collected 99 valid responses from employees across multiple industries and firm sizes in Amman, with reliability checks confirming acceptable internal consistency (α≥0.77). Descriptive results indicate that employees value FWAs for stress reduction, greater commitment, and performance gains; notably, working shifts and part-time roles show salient benefits. Inferential tests (ANOVA; multiple regression) reveal that working shifts, part-time work, and temporary contracts significantly predict satisfaction/productivity and reduced turnover intentions, jointly explaining ~23% of variance, whereas flexible time shows context-dependent effects and no unique predictive power in multivariate models. Findings affirm a positive FWA–satisfaction link in the Amman context while showing heterogeneous impacts across FWA types. We recommend tailoring policies to local cultural dynamics and organizational realities, prioritizing well-designed shift and part-time structures, leveraging temporary contracts for capability infusion with retention safeguards, and refining flexible time to align with coordination and customer-facing needs—offering actionable guidance for firms in Amman, Jordan, and similar settings
subject: مقالات
  topic: section
subject: Work Arrangements
  topic: keywords
subject: Employee Satisfaction
  topic: keywords
subject: Amman Based Companies
  topic: keywords
subject: Multiple Regression
  topic: keywords
subject: Jordan
  topic: keywords
creator: Abdulmalik Mohammed Salim Almomani
creator: Ghaith Mohammad’a Mahmmoud Hammouri
rights: الحقوق الفكرية (c) 2025 Abdulmalik Mohammed Salim Almomani, Ghaith Mohammad’a Mahmmoud Hammouri (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-09-14
publication date: 2025-09-14
starting page: 33
ending page: 56

Impact of Social Media on Recruitment of Students in Higher Education
type: item
description: The recruitment of students into higher education has been fundamentally reshaped by globalization, demographic change, economic pressure, and rapid digital transformation, positioning social media as a central tool for attracting and engaging prospective students. This study explores the impact of social media on student recruitment by evaluating the relative effectiveness of major platforms, identifying determinants of success, and proposing an ethical framework for practice. Adopting a mixed-methods design, the research combined quantitative data from an online survey of 32 respondents (prospective students aged 16–25 and recruitment professionals) with semi-structured interviews and systematic content analysis of institutional accounts. The findings reveal clear role differentiation across platforms: TikTok generated the highest engagement rate (5.8%), followed by Instagram (4.7%) and YouTube (4.2%), while LinkedIn produced the strongest conversion rate (2.7%) despite moderate engagement levels (3.5%). Perceptual data supported these outcomes, with 42% of participants rating Instagram as highly effective, 36% TikTok, and 32% YouTube, compared with 28% for Facebook and 24% for LinkedIn. Effectiveness was strongly linked to determinants such as rapid responsiveness to inquiries (76% “highly important”), engaging and authentic content (68%), use of visuals and videos (58%), and targeted advertising (52%), alongside the growing significance of user-generated content (44%) and selective influencer partnerships (28%). Ethical considerations also emerged as vital, with institutions reporting consistent adherence to privacy protection (88%), data compliance (84%), advertising transparency (72%), avoidance of high-pressure tactics (76%), and accurate representation of campus life (64%), although gaps remained in diversity and inclusion (58%) and regular accuracy audits (42%). Engagement and conversion metrics confirmed the existence of a recruitment funnel, whereby visua…
subject: مقالات
  topic: section
subject: Social Media
  topic: keywords
subject: Higher Education
  topic: keywords
subject: Recruitment
  topic: keywords
subject: Demographic Change
  topic: keywords
subject: Economic Pressure
  topic: keywords
creator: Abdulmalik Mohammed Salim Almomani
creator: Ghaith Mohammad’A Mahmmoud Hammouri
rights: الحقوق الفكرية (c) 2025 Abdulmalik Mohammed Salim Almomani, Ghaith Mohammad’A Mahmmoud Hammouri (Author) https://creativecommons.org/licenses/by/4.0
date: 2025-09-14
publication date: 2025-09-14
starting page: 1
ending page: 32